Website Design Trends for Travel and Tourism Businesses
Travel website design involves various elements that can collectively create a stunning website. Professional travel website designers are always mindful of all the factors and latest trends they must incorporate into designing a travel website. So, it’s best to find a reliable tour operator web design agency that can guide you through the process and design a seamless website for your travel business.
Here are some of the latest web design trends businesses are incorporating into their travel websites:
Highlighting Bright and Bold Colors
Traveling is mostly exhilarating and all about making new memories and trying new experiences, which is something travel companies want to reflect in their website design. You can do that by incorporating bold, bright colors into your travel website design. Professional travel website designers use vivacious colors to create excitement in the visitor’s mind and associate fun and adventure with traveling. Muted tones and hues will not convey that thrill.
The Art of Minimalism
Another trend for tour operations website design is about incorporating minimalism with bright hues. It results in a striking, confident style that draws visitors in without overwhelming them with too many elements. It works wonders for designing pop-ups and displaying multiple tours on the homepage. However, when using a minimalist approach, don’t forget to provide prospective customers with enough information to hook them in.
Focusing on an Accessible Design
As a travel company, you must ensure your website is accessible to everyone. You can contact seasoned travel website designers to ensure your website design is updated to be as accessible as possible. Some of the things that can be done to promote accessibility include color contrast ratio checkers, clearly marked links, and using icons to reemphasize the purpose of each webpage on your website.
Stylized yet Readable Fonts
Try mixing things up and using slightly decorative serif fonts on your travel website. They will work well for large logos and calls to action. The stylized fonts go along especially well with luxury tours and in high-impact promotional materials, including digital ads, videos, and social channels. Using them on the website will help you present your visitors with a refreshing layout.
Immersive Scrolling
As a tourism site, you need to focus on immersive scrolling to provide prospective customers with a narrative layout to fan their curiosity. So, ask your tour operator web design agency to use dynamic elements and smooth animation to showcase the important information and encourage your target audience to interact with the content on your website.
Apart from the design trends mentioned above, travel websites in 2023 must bring their A-game to the playing field and look into utilizing more inclusive illustrations, icons, photos, and futuristic, AI-inspired designs. Whether you have a new website or want to revamp your old one, work with travel website designers who will incorporate effective design trends into your website for maximum impact.
